Problem: Tillamook wanted to introduce a new line of ice cream flavors.
Solution: I drafted a bunch of concepts and ended up designing them a new ice cream tub.
In this project, I made Tillamook a design that is representative of a unique flavor combination; Hazelnut Red Velvet Swirl. I was the art director and producer in this project. The packaging was inspired by oozy patterns, rich colors, and delicious red velvet cake.
Below are the assets I used in the ice cream mockup.
Below are some of my earlier designs that were scrapped in the creative process.
