HSBC's customers are global professionals with real responsibilities. Customs, laws, and expectations they need to know change from country to country.
So we made a campaign that makes sense of global business culture. HSBC already knows it all—they've been around over 150 years. With their privately owned swatch of Pantone Red, we help people understand the customs, rules, and expectations of business anywhere in the world.
Our campaign used a red sheet of glass that would be suspended in front of the display. To the naked eye, the text is unreadable, but when looking through our red glass, the anaglyph effect resolves the confusion, revealing a clear message.
