Problem: HSBC wanted a graphics-led campaign that uses their custom Pantone red swatch. HSBC's customers are global professionals with real responsibilities. Customs, laws, and expectations they need to know change from country to country.
Solution: We made a campaign that makes sense of global business culture. HSBC already knows it all—they've been around over 150 years. We aim to help people understand the customs, rules, and expectations of business anywhere in the world by looking through HSBC's perspective. Literally.
