Problem: Walmart wanted to reach college students moving onto college campuses in their latest Young Ones Brief.
The insight: Gen-Z students want affordable essentials and self-expression.
Solution: We developed an AR-powered "dorm builder" that gameified moving in. With the Room Builder, Walmart shifts from a corporate mass retailer to a source of building blocks to create your custom space.
And of course we had to start a contest to get more engagement and some earned media. . .
